positioning of your Web page must be done in an ethical and transparent way,
but many resort to the easy way, you know what it is? It is called Black
Hat SEO and is a set of cheat techniques that seek to deceive search engines
and, in the end, will make you win a penalty from Google and other Web search
years, Black Hat SEO techniques have been used as a cheater and
aggressive alternative to position a Web in Internet search engines, there are
many who resorted to them, and today still many supposed “SEOexperts
for a while now, Black Hat SEO techniques are very dangerous because most of
these are detected by search engines, such as Google, and in that case our
website is penalized, and even removed from the lists of search engine
results! That is why it is not convenient to use them.
Black Hat SEO breaks all the rules! It
is like a rebel without cause that does not accept the regulations and norms
imposed by Web search engines and sooner or later these techniques will be
discovered by them; Relying on ‘ black hat SEO techniques ‘
can bring you a bad reputation, as they don’t inspire trust from users
or web browsers like Google.
Hat SEO defines a series of techniques and strategies that do not follow the
recommendations and rules imposed by Web search engines such as Google.
you are looking for a safe and ethical way to optimize a page, you should know
what these Black Hat SEO techniques are, because that way you
get rid of Google’s penalties and win your audience honestly and safely.
you are like most, who want the success of your internet business, then you
will want to leave this in the hands of professionals, right? In GSS Webtech we
can help you! Well, our way of working is based on legal techniques (White
Hat SEO) that, in a short time, can provide you with excellent results
in SEO and positioning of your website on Google. Let’s
you’re still not sure what I’m talking about, I’ll explain in a simple
way what Black Hat SEO is about and what the risks of using it are.
What is the Black Hat SEO?
Black Hat SEO defines a set of SEO practices and techniques that do not
follow the parameters determined (I directly call it “standards”) by
Web search engines, such as Google, to position a Web page in their results
lists (known by its acronym in English, SERP).
Black Hat SEO is a set of tricky actions with the aim of achieving a good
ranking (position in the list of results) in Web search engines, regardless of
Hat SEO has been around for a long time and is the tricky way to achieve
high search engine rankings without considering user experience.
time ago, in the face of the rise of such deceptive practices, both Google and
Yahoo, Bing and the other search engines, have been given the task of
creating algorithms aimed at locating these types of practices and
ago, Black Hat SEO techniques were not considered illegitimate and
helped to appear in the results lists (SERP) of short-term Web search engines,
but everything has changed! The search engines understood that they should
not be permissive and agreed to not let these SEO clutches escape.
if you opt for the path of black hat SEO, you will be limiting your
chances of gaining confidence with your search engine website
design and development service in Mysore and,
when you least expect it, your Web will have the red light of the radar camera
from Google, called Rank
Penguin and Hummingbird,
pointing at you, and believe me, you will not leave unharmed!
Conquer and position your website on
top of Google!
trap or cardboard; we develop realistic web positioning (SEO) campaigns on
Google and other search engines, with our feet on the ground, faithful to the
profile of your company and with results that give results.
Black Hat SEO techniques
people, although they have understood that Black Hat SEO is harmful to
their website, do not know how to escape from these techniques and, for
this, the most important thing is to know them.
gloomy path has many variants, but they all concur in the same place: it is the
easy, short and lazy way to reach the goal, that is, the top positions in
Google and other Web search engines.
Hat SEO is just an attempt to appear a false optimization; a tricky and
calculating way to appear in Web search engines.
course, today Black Hat SEO is just an attempt to appear a false SEO
optimization because, as I told you, search engines have sharpened
their nails to detect and combat these dark and cheat methods.
I detail what are the most frequent Black Hat SEO practices and
what each one consists of.
topic of the massification of keywords or keyword stuffing (keywords)
can hurt many sensibilities, but I have to talk about it, because it is one of
the most popular Black Hat SEO techniques there is, and one
that falls more easily.
massification of keywords consists of continuously repeating a series of
keywords throughout the text of the Web, in an unnatural, exaggerated and
uncomfortable way for the reader.
clearly, the massification of keywords is carried out seeking to throw many
signals and motives, to the search engines, so that they locate the content
and, falling into the trap, consider it quality and show it in the
first place when a user is searching for those keywords in the web
writing content with this practice only results in empty texts, saturated
with repetitive words, phrases or sentences that do not contribute
anything useful to the article. Texts without any naturalness or
escape from this odious and lazy practice, it is enough that you take time to
do a keyword research and
dedicate to writing, or looking
for a professional editor,
interesting posts for the public, capable of providing solutions and answers to
the questions of this one and that allow you to include keywords and their
variants, long-tail keywords, throughout the posts. Simple and
or cloaking is the heart of SEO Black Hat, and can be
compared to a person double – sided: Shows one thing to you and other
other words , Cloaking is when a Web page
indicates in the search results that it sells ‘ sports shoes on sale ‘
(to persuade you to enter it) but it turns out that it does not sell shoes (nor
does it have offers); when you enter you discover that it sells ‘ aromatic
candles ‘, for example.
or cover-up, is to deceive the Web search engine, showing a different content
when you visit your Web page, than what the user actually sees.
is covering up the information to win organic visits and rank in the
results list (SERP) in the first places for common searches like the
one in the example, but that have nothing to do with your niche. What
even if it seems like a joke, many SEO professionals practice these
cover-ups, and believe me, no user will visit this type of website for a
second time, Google will end up detecting it and penalize you for it.
is about placing a series of hidden keywords within the contents so
that they help position the Web in the search results lists.These hidden
keywords are detectable for search engines, such as Google, but not for
users who visit the Web.
“invisible texts” technique consists of publishing texts on the Web
that users cannot visually see, but search engines can.
are several ways to include invisible texts, such as white text on
a white background, text behind the images, text that is not seen because its
size was set to ‘zero’ or texts with styles (CSS) that hide it.
in the other practices, search engines have long developed mechanisms
to detect this practice and penalize the Web for this.
redirections are a Black Hat SEO technique which has proved very
useful in the past to get better position to give a little traffic from
page one that does is well positioned in the Web search engines. What is
known as “transfer of authority ” or ” transfer
of position in the SERP “.
it is a very old method, for some time now, it violates Google’s
regulations and will be of little help to achieve the true authority
and positioning you want for your website.
redirects is a technique, penalized for some time, which seeks to transfer
authority from one Web to another to improve its positioning.
this there are other methods such as 301 redirects or canonizing
your URLs correctly, as this guarantees the
correct transfer of authority, for example by redesigning or migrating a Web
page, or displaying similar content between two sections, without cheating or
wanting fool Google, and ensuring that your website will not be classified as a
low quality site or with duplicate content.
Low quality content
– quality content is a letter by betting many Web sites, but that
leaves a bitter taste in users and the Panda Google, the algorithm
giant created to deal with the problem of shallow content and low quality.
launched the Panda algorithm to detect the Web with low
quality content, and penalize them, lowering their position in the results
lists or even eliminating them.
this technique we can mention the repetitive and empty content that
does not specify a topic nor is it clear, the content that appears (in the
SERP) to talk about a topic, but speaks of another and the content that, far
from being created to satisfy the user, it is only full of keywords and
links whose purpose is to gain traffic or sell a product.
low quality content and duplicate content are not the same, although both represent
some of the lowest and least ethical Black Hat SEO techniques there
content is one that is stolen (copied) from another website, either completely
or only part of it.
search engines such as Google are already able to detect which Web
pages present this type of content and choose to leave them behind, far from
the top positions of the results lists (SERP).
and pasting on your website, what another created for your website, will make
your audience feel cheated, so do your homework! Create your own
content and do not let the black hat SEO tempt you and cloud your Web.
articles or article spinning ,
for many, is nothing more than generating ‘unique’ and ‘new’ content from
existing content, either on your website or on an external website. As you
can imagine, it is not really about creating new content, but about rewriting
rotation, or article spinning, is to present as new content,
something written from old content on your website or an external website.
technique is dangerous and illegitimate, as it violates the copyright
of the original content and, when Google finishes detecting it,
because it will, it will penalize your entire website because it will no longer
rely on the texts you submit.
and sale of links is a practice repudiated by Google, although I must
recognize that it is more common than the search engine might want.
technique consists of buying the publication of a link (through a textual link,
graphic banner or sponsored post), to your website, on the website of a third
party that sells said service.
general, paid links seek to increase the ranking of a website and
if the search engine discovers such practice, it can penalize both those who
buy the links and who sells them.
Structured Data Abuse
data and rich snippets are very useful to help search
engines to properly classify the content of your Web, as well as more
information and you contribute specifically to the seeker.
this White Hat SEO technique can
be misrepresented when the information added to the fragments is false and is
only used to get the attention of search engines.
abuse of structured data consists of indicating, within the enriched fragments,
false information with the aim of attracting attention and deceiving search
would say that the abuse of structured data is a kind of cloaking,
so it is better that you learn what
structured data is and what it is for, as
you avoid bad times.
Spam in blog comments
choose to approach third-party blogs to leave links to your website
from the comments of the Blog and try, through this practice, generate
visits to your website.Not only should you avoid doing this, but you should
also have some Anti-Spam tool that prevents others from leaving such
links within your Blog. Otherwise Google can severely penalize your
Spam to external Web or do not control the Spa within your Web, even if only in
the comments of your Blog!
Farm Links or Farm Links
amount of external links or backlinks that you’re Web receives, key in what is
known as SEO off page, is
one of the most relevant criteria for your ranking in search engines.
to the importance of the backlinks appeared the farms of links or farm
links, a Web (or several) where ‘they are cultivated’ and publish a large
number of links to pages that you want to position.
Google detects these types of practices and sanctions them very severely, both
to the link farm and to all the websites that this farm links.
algorithms are already able to identify a genuine, naturally created backlink link from
the one that has been purchased and is artificial.
must be honest and authentic, created naturally by users really interested
in the content of your Web.
Private Blog Networks or PBN
blog networks or PBN (Private Blog Network) are
similar to link farms, they seek to generate traffic from links that lead
to a specific page.This type of network consists of buying a certain amount of
expired domains that enjoy authority and from there link to your Web page.It is
a very easy practice to detect by Google, and
other Web search engines, and which also severely penalize.
pages or Doorway pages are pages created to
rank higher in search engines artificially.
are a real headache for search engines and users because, when the Web detects
that the visitor is a user and not a Web search engine, it redirects it to
other sites that are not of interest (the client’s Web).
pages are pages that, when it detects that the visitor is a user
and not a Web browser, it redirects to another website that is not of interest.
is working hard to detect such practices that, in principle, are difficult to
detect since they are simple and contain elements difficult to understand by
sure of this!
Why you should avoid Black Hat SEO and what are its
Hat SEO is very tempting because it can achieve a high ranking
in the search engines quickly. But this will not last for a long time
because, sooner or later, Google and other search engines will end up
detecting this bad practice and severely penalize you,
either by drastically lowering your positioning in the results lists or even by
removing your Web page from these lists.
the other hand, there is the factor that, in my opinion, is the main objective
of any Internet business: the user experience and understanding
what the user wants.
you can see, all Black Hat SEO techniques are focused on
fooling search engines to suggest a website when the public searches.It is true
that through deception, traffic is generated, but
nothing more! Users leave disappointed, dissatisfied and will see you as
an unreliable website and Google, sooner or later, will know.
the search engine begins to suspect that you rely on Black Hat SEO techniques to
achieve a good ranking, it will be very careful with you and may
determine that you are cheating on it, so it could make you no longer appear in
the top positions of the SERP or even choose to remove yourself ‘from the face
of Google’. What a problem!
Become Visible! Start climbing
positions on Google!
you want your potential customers to find you, before your competition, when
they search for your products or services on Google or other Internet search
Conclusion: Black Hat SEO steals the opportunity to
make your users happy
has Google focused so much on detecting the cheating techniques of
Black Hat SEO? For the simple reason that you want to satisfy your
users.Web search engines already have algorithms that are capable of detecting
when a page is not valuable for a user, and a simple way to know is when you
notice that the user does not spend enough time on the Web that has entered and
continues to search the list of results.
use of Black Hat SEO techniques steals the opportunity
to make your users happy because, you may be able to attract them to
your website, but when they get there, what will they do? They will run
away!The best thing you can do is avoid falling into any of the practices I
have explained above and avoid, at all costs, violating some of the search
is easier to have a website that enjoys authenticity,
although it takes a little longer to achieve its positioning in Web search
engines, than wasting time and money in putting on a Web page that, sooner
rather than later, will be discovered and severely penalized by Google
and all its advanced algorithms.